Atilola Daranijo

Social Media Manager | Digital Designer

London, UK.

About

Dynamic Content and Social Media Manager with 4+ years of experience driving impactful digital solutions for global brands like Disney, Sony and Farfetch. An expert in translating cultural trends into actionable marketing campaigns, optimising content operations and significantly growing social media presence. Proven ability to lead cross-functional initiatives, manage high-volume content and leverage data-driven insights to boost engagement and brand visibility.

Work

FEMME DIGITAL

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CULTURAL STRATEGIST

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Led Femme Digital, a culture-led platform decoding marketing and brand strategy for Gen Z women, translating pop culture trends into meaningful digital conversations across key social platforms.

Highlights

Founded and directed a cultural insights platform, specializing in marketing, brand strategy, and the creator economy for Gen Z women.

Translated complex pop culture trends into actionable digital conversations, driving engagement across Instagram, TikTok, LinkedIn, and Substack.

Developed and executed omnichannel commentary and analysis of entertainment and cultural moments to inform strategic content initiatives.

FARFETCH

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JUNIOR CONTENT OPERATIONS SPECIALIST

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Supported global marketing campaign launches across web and app platforms, coordinating high-volume content updates for international markets and managing CMS workflows to streamline delivery and improve operational efficiency.

Highlights

Coordinated high-volume content updates for global marketing campaign launches across web and app platforms, ensuring timely delivery for international markets.

Managed complex CMS workflows across Crossmedia and internal teams, streamlining campaign delivery and improving operational efficiency by optimizing processes.

Led homepage builds, promotional launches, and global marketing initiatives to enhance customer engagement and product discovery.

KHOROS

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DIGITAL ENGAGEMENT COORDINATOR

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Managed and fostered brand communities across major global accounts, owning content strategy and activation on key social platforms while monitoring sentiment and delivering real-time moderation and crisis management.

Highlights

Managed and fostered brand communities for major global accounts, including Disney, Sony, Johnson&Johnson, and Meta, enhancing brand loyalty and engagement.

Owned the end-to-end strategy, creation, and activation of content across Instagram, TikTok, LinkedIn, and X, driving consistent brand messaging.

Utilized sentiment monitoring tools to identify emerging cultural trends, producing data-led engagement reports to optimize content strategy and impact.

Delivered real-time moderation, brand crisis management, and community support during key moments and CSO events, maintaining brand reputation.

COTY (Max Factor)

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GLOBAL MARKETING ASSISTANT

London, England, United Kingdom of Great Britain and Northern Ireland

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Summary

Supported global marketing initiatives, contributing to digital performance reporting, creative communications, and significantly scaling the brand's TikTok presence.

Highlights

Supported digital performance reporting, competitor benchmarking, and global campaign coordination across diverse markets.

Contributed to creative communications and copywriting across social channels, enhancing brand voice and messaging.

Independently launched and scaled the brand’s TikTok presence from 400 to over 13,000 followers in nine months, demonstrating rapid growth in audience engagement.

Owned scheduling, social listening, and community engagement on Instagram and TikTok, optimizing content delivery and interaction.

ONALAJA

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Social Media Manager

London, England, UK

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Summary

Built and managed the brand community across Instagram and TikTok for Onalaja and collaborating with the founder to refine storytelling and campaign direction.

Highlights

Built and managed the brand community across Instagram and TikTok, significantly increasing engagement and reach.

Captured real-time content at pop-ups and events, providing dynamic and authentic brand narratives.

Partnered closely with the founder to refine storytelling and campaign direction, aligning content with brand vision and objectives.

Education

Nottingham Trent University

Nottingham, England, United Kingdom of Great Britain and Northern Ireland
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BA Hons Media and International Relations

Courses

Afro Caribbean Society Creative Director

St Georges School

Harpenden, England, United Kingdom of Great Britain and Northern Ireland
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A-Levels A-Levels Grade: English Literature (B), Spanish (B), Philosophy (B)

Courses

English Literature

Spanish

Philosophy

St Albans High School For Girls

St Albans, England, United Kingdom of Great Britain and Northern Ireland
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GCSE's GCSE's Grade: A*-C

Languages

English

Spanish

Skills

Technical Skills

Meta Business Suite, Sprinklr, CMS platforms, Core Media, Moneycom, Notion, Dash, Google Suite.

Personal Skills

Cultural Intelligence, Proactive Leadership, Adaptability, Analytical Skills, Strategic Planning, Collaborative Communication, Creative Content Development, Organized Execution.